Andrew Latham
Andrew Latham is the Head coach for the Lower Island Soccer Association in British Columbia, Canada. He has more than 20 years of experience as a youth development coach in North America and the United Kingdom, including three and a half years with Sheffield United as a youth coach, where he played a key role in introducing Futsal to the Academy players. He holds a CSA A license, US license, UEFA B License and the USYSA Y License, and is a graduate of the National Coaching Institute of Canada.
Coaches take on several different roles in order to fulfill the demands of their organizations and athletes. In his presentation, Andrew outlines the three key elements of all sport organizations: Governance, Administration, and Technical (Coaches). In some cases, administrators and governance may not fully understand the challenges that are associated with the technical aspects of a sport, for example: medical readiness, periodization, physical assessments, and team travel and competition schedules, to name a few. This can lead to a disconnect between Technical, Governance and Administrative roles of a sport organization. The affect these disconnects can have on a coach and overall program success can be profound.
Andrew emphasizes the importance of having “happy” coaches in order to have better athletes by exploring the challenges coaches face in and outside of their role and what organizations can do to build a community that supports and takes on a more holistic approach to their well-being. CSI Pacific’s recent survey of Advanced Coaching Diploma and National Coaching Institute graduates yielded 60 total responses. Survey findings showed that while 50% of respondents held Master’s degrees and 5% held a PhD, over 43% of these coaches were working in excess of 40 hours a week. Over a third of respondents were working between 10 and 30 hours, with their coach role being a second job. Alarmingly, almost a third of the coach respondents worked a full 52 weeks in the past year, and almost half had less than a three week break or vacation. Moreover, while the national median income of households in Canada in 2015 was around $70,000, over half of the coach respondents reported making $60,000 or less form their current coaching job.
As most coaching positions are renewed year to year, many coaches struggle with long-term financial commitments that impact their quality of life, such as mortgage approvals, as they are often required to reapply for work each year. Further, most coaching positions do not offer a benefits package, putting more financial strain on coaches who have to fund extended health care themselves, rather than through an employment package.
To better support coaches, Andrew proposes hiring coaches for what they CAN be. It is important to educate coaches, providing them growth opportunities through various professional development programs or coaching education such as the Advanced Coaching Diploma. Organizations should invest in coaches, both in terms of time spent understanding their technical roles, and in the financial sphere as well. It is also important to have discussions with coaches around a review of the program, helping them continue to progress through their coaching pathways, and having them assist in the succession planning of the program. These can be regarded as some of the key factors that support coaches and help them realize their full potential.