Award is given annually to recognize inspired service in and to sport in BC

For Immediate Release

VANCOUVER (September 18th, 2020) – Wendy Pattenden, Chief Executive Officer for Canadian Sport Institute Pacific (CSI Pacific), has been named one of this year’s award winners for a prestigious Eric Whitehead Inspired Service Award.

Presented to a select group of winners annually, the award recognizes inspired service in and to sport in BC. The awards were presented this year in partnership with the BC Sports Hall of Fame Foundation at the BC Sports Hall of Fame Annual Summit and AGM on September 18th.

Wendy has been CEO for CSI Pacific and its forerunner, Canadian Sport Centre Pacific, for more than 20 years. She was presented this award for her long and illustrious career in sport, which includes but was not limited to: her career as a top-100 ranked tennis player for Canada; her 13 years as both the Director of Athlete Development and Head National Team and Olympic Coach for Tennis Canada; her role as one of the main architects of the PacificSport regional network in 1999, serving as a guiding force behind the Canadian Sport For Life (CS4L) framework – a Federal-Provincial/Territorial framework promoting competency in fundamental motor skills – and her service as Chair of the Board of Directors for the Canadian Sport For Life Society;

The complete list of winners of this year’s awards are:

  • MJ Abbot of New Westminster, BC – former Executive Director of Canoe Kayak BC
  • Jane Blaine of Surrey, BC – Executive Director of BC Blind Sports and Association
  • Scott Braley of North Vancouver, BC – CEO of Curl BC
  • Brian McCalder of North Vancouver – CEO of BC Athletics
  • Wendy Pattenden of Surrey, BC – CEO of Canadian Sport Institute Pacific
  • Margo Ross of Victoria, BC – Former Executive Director of BC Sport Branch

Further details about this award and the BC Sports Hall of Fame can be found at

About CSI Pacific – (Canadian Sport Institute Pacific): Powering Performance. Inspiring Excellence.

Offering world-class Olympic and Paralympic training environments in Vancouver, Whistler and Victoria, Canadian Sport Institute Pacific ( is committed to Powering Performance. Inspiring Excellence. Working with national sport organizations and fuelled by our national and provincial partners such as Sport Canada, viaSport, Own the Podium, Canadian Olympic Committee, Canadian Paralympic Committee and the Coaches Association of Canada, we are driven by our mantra to Collaborate. Serve. InnovatePerform.

Our team of sport science, sport medicine, coaching & life services experts provide leading-edge programs and services to athletes and coaches to ensure they have every advantage to win medals for Canada.