The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2017 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday in Toronto. The annual awards event honours top tier properties, brands and companies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also…
TORONTO – Today, the Canadian Olympic Committee (COC), the Canadian Paralympic Committee, the Government of Canada (Sport Canada), and the Canadian Olympic and Paralympic Sport Institute Network announced a new initiative in collaboration with nine universities across the country to offer Canadian National Team athletes more flexible education opportunities while they are training and competing.…
TORONTO – On Thursday, the Canadian Olympic Committee (COC), and Deloitte launched Game Plan – a high performance athlete wellness and transition program designed to give Canadian athletes new tools to pursue excellence during and beyond their sporting careers. The COC and Deloitte also announced the renewal of their partnership through 2032 – an unprecedented term…
The Honourable Kerry-Lynne D. Findlay, Minister of National Revenue, on behalf of the Honourable Bal Gosal, Minister of State (Sport), today reiterated the Government of Canada’s continued support for the Canadian Olympic and Paralympic Sport Institute Network. The Government of Canada is investing close to $16 million per year in the national network of seven…
VANCOUVER – The Canadian Olympic Committee, the Canadian Paralympic Committee, Sport Canada and the Canadian Sport Institute Network are pleased to announce the launch of the first phase of Game Plan, a career transition program that provides support to Canadian athletes in life and sport. Game Plan empowers high performance athletes to pursue excellence by…