The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2017 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday in Toronto. The annual awards event honours top tier properties, brands and companies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand & business results.
RBC Training Ground was recognized for its initiatives across the country, earning gold for Best New Initiative as well as Best in Show.
RBC Training Ground, operated by RBC, in partnership with the Canadian Olympic Committee (COC), the Canadian Olympic Foundation (COF), CBC Sports and the Canadian Olympic and Paralympic Sport Institute (COPSI) Network, is a program designed to help sport officials uncover athletes with Olympic podium potential, in sports they may not have considered. Athletes between the ages of 14 and 25 will execute a series of workouts measuring speed, power, strength, and endurance in front of coaches and officials from National Sport Organizations (NSOs). The participants’ results will be measured against performance benchmarks to determine an athlete’s capacity for sport at its highest level.
The Canadian Sport Institute Pacific hosted two RBC Training Ground qualifiers in Langley and Prince George. The Institute then also served as the official delivery partner for the other three events in Burnaby, Kamloops, and Victoria.
Canadian Sport Institute Pacific Director of Talent Development Kurt Innes and Strength and Conditioning Coach Adam Kleeberger have played a major role within RBC Training Ground and will be in Calgary on May 6 to to support the next Regional Final.
Click here for more information on the 2017 Sponsorship Marketing Awards.