Athlete Advance 2020 is Coming Soon!

Athlete Advance 2020 is coming soon and it’s going to be fantastic! Register now and don’t miss out!


February 16th 2020


Bear Mountain Resort



Want to know more? See info on our Athlete Advance 2019 below!

Athlete Advance 2020

2020 Schedule

9-9:30am: Registration
9:30-11: Opening / Keynote Speaker
11-12pm: Breakout Session #1
12-1pm: Free Lunch!
1-2: Breakout Session #2
2-3: Athlete Panel
3-3:30: Prizes/Closing

Keynote Speaker: Kat Bitove

Kat Bitove is the founder and president of xoxo sports, a Toronto-based athlete branding agency. Throughout her career, Kat has worked with sports organizations from the grassroots to international levels, and with world-class brands such as Rolex, Jaguar Land Rover, and New Balance. Her passion for helping athletes achieve their goals led her to found xoxo sports in 2018, allowing her to work directly with amateur and professional athletes to build their personal brands. When she isn’t creating brand strategies with athletes, she spends much of her time giving back to the sport community through programs with the African Impact Foundation and Sporting Chance.

Kat Bitove - xoxo Sports

Advancing BC-Based Athletes

Athlete AdvanceOperating for over eight years, the Athlete Advance is designed to educate and inspire British Columbia’s future and current Olympic, Paralympic, and World Championship athletes in their quest for podium performances.

The Advance is a one-day event, free to all Canadian Sport Institute and PacificSport registered athletes. Attendees can propel their sport careers by participating in interactive workshops and seminars presented by world-leading experts in high performance sport!

Frequently Asked Questions

There are various reasons to attend the event – sport education sessions, network with fellow athletes, win cool prizes – but for a relatively short time investment on a weekend, there will be a tangible takeaway for all attendees to support their athletic development. Inspiring keynote speakers who will motivate you to reach the next level, meeting a fellow athlete who will become your new training partner, learning how to deal with the same physical and mental challenges all elite athletes go through – these are just some examples of what makes attending the Athlete Advance and being part of a high performance, multi-sport environment great.

While the Athlete Advance can be thought of as a “conference” or “retreat”, we believe language is important and approach the event in a forward-thinking manner. As an “Advance” we operate in a way to continually propel athletes onward, wanting to support progress rather than thinking about retreating.

To best service BC’s athletes and make efficient use of limited resources, we decided to focus on our two largest regions by athlete population size. This also allows us to take advantage of the expert staff and knowledge base located at the Vancouver and Victoria Canadian Sport Institute campuses. However, while the Athlete Advance is only located in these two regions, any athletes registered with either Canadian Sport Institute or PacificSport across the province are eligible to attend the event!

Game Plan, powered by Deloitte, is Canada’s total athlete wellness program that strives to support national team athletes to live better and more holistic lives. The program helps to develop mentally stronger athletes who apply what they have learned as leaders in sport for the betterment of themselves and their communities.

Partnering with existing programs, such as the Athlete Advance, are great initiatives to reach high performance athletes and help them to grow, learn, and walk away with tools on what whole athlete development is all about.

Balanced athletes perform better, stay in sport longer, and retire healthier.

We understand that as coaches it can be difficult to schedule around events such as the Athlete Advance. But we encourage you to view this is an opportunity as opposed to a barrier. Do you want to ensure your athletes have the chance to learn from some of the most successful international athletes our country has produced? Do you want to give your athletes access to world-leading service experts in high performance sport? By sending them to the Athlete Advance, you can be confident they will leave with tangible tools and insights to help them succeed at their sport.

We like to think of the event as “for athletes, by athletes” and by restricting access to only athletes, we are able to maintain an environment where everybody in attendance is on the same page and in the same frame of mind. We believe it is important for an athlete’s development to step outside of their comfort zones, and often times the best way to do so is by giving them the independence to learn and interact on their own.

For any high performance athlete targeted within the provincial or national sport system and registered with either Canadian Sport Institute or PacificSport, there is no charge at all! Our mandate is to support BC and Canada’s best athletes, so if you have been identified, we want to remove as many barriers as possible in order to further your development. Keep in mind there is a limited number of seats available at the event though, so register as soon as you can!

Even though your sport certainly has unique aspects, we can all learn from each other. You may be surprised by how much you actually have in common with athletes from completely different sports! There is much learning to be had from each other’s approaches to the challenges and excitement sport brings. Additionally, engaging with athletes from other sports can be incredibly motivating and inspiring.

As an organization that supports athletes all along the high performance development pathway, our Athlete Advance attracts attendees at various stages. From athletes at the Canada Games level to those who have recently competed at an Olympic Games, or from mainstream sports such as basketball or soccer to niche sports such as ringette and netball, you will meet and network with elite athletes from across the spectrum.

Athlete Advance 2019

The Athlete Advance Powered by Game Plan for 2019 took place Saturday, March 16, at the Westin Bear Mountain Resort in Victoria, BC.

Victoria Athlete Advance 2019 Powered by Game Plan

Saturday, March 16th, 2019

Location: Bear Mountain Resort
1999 Country Club Way

Special Guests

Keynote Speaker: Jennifer Walinga, Olympic and World Rowing Gold Medalist
Breakout Session Leaders: Tamara Smith; Jennifer Dowdeswell
Athlete Panel: Nate Riech: Para Athletics; Andrea Proske: Rowing; Harry Jones: Rugby

Athlete Advance 2019

Note from 2017 Victoria Keynote Speaker, Ryan Cochrane

Ryan Cochrane“The amount of promising developmental athletes we have in Victoria is staggering; I truly believe this is where our next Olympic champion will be found. With my experience of over a decade on the National team, it is important to me to share insight which will ideally help these athletes on their path to the Olympic podium. While everyone’s journey to success is unique, there are numerous events we all must face, and I’m excited to act as a resource and share my expertise.”